I’ve been making websites professionally since 1996, and over the years, I’ve seen cutting edge web technology evolve from plain old HTML, to fancy Flash, to mobile-friendly responsiveness. I’ve worked with a variety of Content Management Systems, including Drupal, Joomla, and WordPress.

But no matter what you have under the hood, one thing will always stay constant: when it comes to making awesome, effective websites, you need to start with a clear goal.

Whether your goal is generating new customers for your business, raising funds for your non-profit, or spreading downloads of your podcast, effective web design projects begin and end with specific and measurable goals. Goal-driven design is what sets apart the truly useful from the irrelevant.

If you want to begin the conversation about how your website can better help you achieve your goals, let me know. I’d love to hear from you!


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