15 Million Visitors in One Year

A Shameless Experiment in Viral Content

In 2014, I launched Viral Forest as a testing ground to learn about one of the greatest mysteries:

What makes something go viral?

In a process of continuous iterative experimentation, I optimized every aspect of Viral Forest, from layout and design to content and posting schedule, to encourage users to do one thing: share after viewing.

In its first year, Viral Forest grew to attract 15 million visitors, and developed a Facebook following of over 70,000 fans.